Some time ago, I was looking for somebody to do some needed service at my firm. A few recommendations from acquaintances were not available. Time was of the essence and I needed to get someone urgently.
What should I do? I went to Google, typed in the appropriate search words, and instantly, came the results. Some of the firms and businesses google showed me were businesses I have never heard of.
Having clicked the website and found the contact details, great. I called, made my inquiry, and they got a new business. The manager asked me where I got their contact from. I told him, I googled.
Just one Google search and that business secured a new client.
Why your business should be online
Here is the fact. Online presence is vital for any business. Since I was able to find the website and all product and service information with ease, I was happy to make an appointment. I also booked my appointment online with a company I had never heard of. That day, the owner secured a new customer that he wouldn’t have had otherwise. Thank goodness he had an up-to-date website, right? Having your business online is not only beneficial for you, but it is also one of the best things you can do for your customers. Yes, many small businesses do not have large resources to spend building an online presence. However, there are very affordable website builders that any small business can use. Follow-up by setting up a few social media sites will also help you connect and engage with your clients and customers regularly. Whatever resources you invest in building an online presence for your business are resources well spent. Below are five reasons why it is important to build an online presence, especially if you’re a small business owner:-
An Online Presence Improves Accessibility
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An online presence reaches a much broader target market
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An online presence builds customer relationships and trust
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An online presence enables convenient marketing
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An online presence indicates to you what works—and what doesn’t